FRVTA Brand Standards

A well-developed brand standards guide is an essential tool for establishing brand identity and pulls your marketing strategy together to ensure that every element works together. We developed this brand standards guide for the Florida RV Trade Association (FRVTA) to consolidate and fine-tune their brand identity and brand strategy across all touchpoints.

A brand standards guide provides:

1. Brand Consistency – A consistent brand develops trust and loyalty with your audience.

2. Set Standards and Rules – Usage do’s and don’ts for the visual signature of your brand.

3. Tools for Content Creators & Designers – Guideline resources for colors, typefaces, imagery and tone of voice.