The Kennedy Team Branding, Marketing Materials & Website

Branding, Direct Mail, Web

The Kennedy Team is a leading residential real estate group located in Tampa, Florida.  Starting with a solid brand design, Pop Design Group has been integrally involved in their marketing strategy.  Repeated direct mail marketing with a consistent look and theme has reinforced their brand in the market they target.  As another leg in the marketing strategy, the website was designed as part of the brand utilizing a WordPress platform with IDX/MLS integration.  It serves as a landing page for traffic driven in through the direct mail pieces as well as through generic searches.