Fit Families For Life Branding & Design

Fit Families For Life is a dynamic health collaborative between The Tampa Bay Lightning Foundation and Blue Cross Blue Shield of Florida – an 18-week course designed for sixth grade boys and girls at Academy Prep in Tampa, Florida. During the course, the learn about life-long health nutrition and healthy goal-setting, exercise, bone health facts, meal planning, etc. Logo developement and art-direction for all the pieces in the package: a three-ring binder with divider pages for each session; 5×7 invitation; end-of-session recap yearbook; and DVD slideshow.